Search Engine Optimisation For Ecommerce

Search Engine Optimisation For Ecommerce

• Search Google for stopwatches (1st)
• Search Yahoo for stopwatches (1st)
  
• Search MSN for stopwatches (1st)

astopwatch.co.uk is a very well optimised website, a perfect example of the benefits of optimising the structure of the site rather than the data. All content on this site is managed by AST themselves using Spiderscope’s CMS (Content Management System). Of course there are many like it but as the old adage goes, it’s not what it does, it’s how it does it.

You’ll see that the site is split into two main sections; Activities and Functions. We took the view that Usage (i.e Swimming Stopwatches) and Features (i.e. Memory Stopwatches) would constitute a large but hard to define search pool that could bring in a lot of business. By splitting the site in this way we are able to optimise these sections to target search terms relating to both.

By refining the features in conjunction with the Content Management System, the Product Database and the website pages themselves we’ve developed an incredibly keyword rich site that works for a very wide range of obscure search terms, the sum of which add up to a large number of visitors, the so called long tail, the holy grail of SEO projects.

Real world usability and business practicality combine to make this website a success, take a look your self.

getMeClicks continue to provide us with an excellent service. Their website designs are innovative and take into account all the issues, which need to be included in an effective site. They also have the patience to work at the clients pace. But more than this their knowledge and understanding of search engine optimisation to get our website at the top of the search engine listings is second to none. getMeClicks are friendly, helpful and competitive. What more could you ask for?

Robert Thacker - Managing Director - AST Limited Ltd

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