Search Engine Optimisaton for Data Driven Websites
www.JPLGroup.co.uk provides job listings covering print, direct mail, packaging & publishing.
Improved ROI on Google Ads:
One of our optimisation objectives has been to cut unnecessary spend on Google Ad Campaigns. We're achieving this by ensuring the site is highly ranked for as many keyword terms as possible.
Take a look at some of our Search Engine Optimisation Results for this site on Google, Yahoo and MSN- Search Google for Print Jobs (11th)
- Search Google for Direct Mail Jobs (1st)
- Search Yahoo for Print Jobs (4th)
- Search MSN for Print Jobs (3rd)
Increased Keyword Density: 
Having achieved great results for the main keywords we've turned our attention to optimising the site for specific job vacancies.
All Jobs on the website are stored in a database. This data is sorted carefully and displayed in two ways; optimised, keyword targeted content pages and link lists.
All these pages are organised in such a way that even individual jobs can be found successfully, try Google for Publishing Manager Oxfordshire for example, there are many more.
The success of this optimisation programme is best illustrated by the fact that in Aug 2008 alone visitors came to the website for more than 1,850 distinct search words and phrases. Many more than we could ever hope to specifically target. This has been achieved by optimising the structure of the website as opposed to the content
Since March more than 22,000 visitors have come to the site from Google Organic search, the cost of these visits, if sourced via an Ad campaign at (on average) £0.60/click would have been £13,200 far in excess of the cost of the optimisation work and siterite programme.
Just a quick email to let you know how delighted we are with our new website. The design and mechanics of the site are first class and this has been achieved by the dedication and experience of all the staff involved and I would like you to pass on my thanks to everyone, on a job very well done!
M Lennard, MD, JPL Group Ltd
Call now to find out more about how our online marketing and website optimisation plans can help you and your business
